Hello, I'm Danny L. Smith and I have over 45 years of experience in business ownership, consulting, coaching, and leadership development. My passion lies in closely collaborating with individuals or teams and guiding them to elevate their performance, hone their skills, and conquer their professional goals.

I offer a distinctive blend of expertise to my clients. You can read more about my career on LinkedIn.

As a seasoned executive coach and business consultant, I specialize in empowering leaders to unlock their potential and drive their organizations to new heights. My executive coaching is tailored to help leaders navigate the complexities of their roles, sharpen their strategic thinking, and lead with purpose.

On the consulting side, I focus on guiding businesses through the scaling process, providing the insights and strategies needed to achieve sustainable growth. Whether you're looking to refine your leadership approach or scale your business to the next level, my expertise is here to support your journey toward excellence.

My Philosophy

My philosophy centers around empowering individuals to realize their fullest potential through a structured, reflective, and proactive approach.

I believe in the transformative power of intentional thinking, focused actions, and continuous personal growth. 

My Coaching Framework


My coaching framework pillars guide individuals toward achieving their fullest potential through a structured, reflective, and proactive approach. 

Each pillar builds upon the other, creating a comprehensive personal and professional growth pathway. 

1. Always Move Towards Your Why 

Starting with the "why" establishes a strong foundation by connecting clients to their core values and purpose, which is essential for motivation and direction.

2. Rely on Thinking, Not Thoughts

Once the purpose is clear, emphasizing intentional thinking helps clients develop a strategic mindset for making informed decisions aligned with their goals.

3. Act on What You Can Control

With a strategic mindset in place, focusing on controllable factors empowers clients to take effective actions and manage their environment.

4. Achieve More with Less

After understanding what they can control, clients can work on optimizing their efforts and resources to maximize efficiency and productivity.

5. Focus on Your Potential, Not Your Performance

Encouraging clients to concentrate on their growth potential ensures they maintain a long-term perspective and cultivate resilience.

6. Build Yourself Out in Front

Fostering proactive self-development and leadership positions clients as forward-thinking leaders ready to take on new challenges and opportunities.

7. Stay Out of the Norms

Defy societal expectations and avoid echo chambers. This fosters creativity, innovation, and true growth by challenging the massive amount of influence we encumber every day. True potential cannot be achieved inside the echo chamber.


I write about these pillars and other matters on Substack: Click Here

My Consulting Framework

A business operating system (BOS) is essential for any company, serving as the foundational framework that guides and governs its operations. Just as a computer operating system coordinates hardware and software to perform tasks efficiently and reliably, a business operating system integrates the various components of a business—such as people, processes, and strategies—into a cohesive whole. Without this, the dangers are significant, leading to misalignment, inefficiencies, and a lack of accountability, all of which can severely hinder an organization's success. 

My consulting framework is centered on the critical importance of implementing a business operating system, which provides the structure needed for consistency, efficiency, and scalability. This system ensures that every aspect of the organization is aligned and working toward common goals, enabling the business to function smoothly and adapt to growth or changes in the marketplace. By establishing clear processes, accountability, and alignment, a business operating system not only enhances day-to-day operations but also empowers the organization to achieve its strategic objectives, fostering a culture of continuous improvement and resilience.

Without a BOS, a business is likely to experience Inconsistency and Inefficiency, Lack of Alignment, Poor Decision Making, Accountability Issues, Difficulty Scaling, Resistance to Change, Cultural Drift, and Increased Risk. 

In summary, not having a business operating system leaves the organization vulnerable to inefficiencies, misalignment, poor decision-making, and an inability to scale or adapt to change. Over time, these issues can compound, undermining the business’s success and jeopardizing its long-term sustainability.

Email me at Danny@DannyLSmith.com for information about my consulting and business operating systems.


My Commitment to My Clients

I am committed to creating a supportive and challenging environment where clients feel better empowered to explore, learn, and grow.

My approach is personalized, reflective, and action-oriented, ensuring each client receives the guidance and tools necessary to thrive personally and professionally.

Through our collaborative efforts, I equip clients to navigate their unique journeys with purpose, confidence, and resilience. 


My Perfect Client Profile
My clients that have two or more of the following characteristics have the biggest success:
  • Works too many hours
  • Employs 10-50 people
  • Seriously wants to employ 10-50 people
  • Earns in excess of $250,000 per year
  • Has mentioned, "Business isn't as fun as it used to be."
  • Has mentioned, "Good help is hard to find these days."
  • Has mentioned concerns about the economy.
  • Is a shareholder in a professional services firm and wants to expand.
  • Is tired of the excuses they give themselves.

Contact me
Danny@DannyLSmith.com
512-773-6528