The Entrepreneur’s Journey

I’m Danny L. Smith, a seasoned executive coach, consultant, and entrepreneur with over 45 years of business ownership experience and more than 14 years of coaching and consulting. My passion is guiding business leaders and entrepreneurs to elevate their performance, sharpen their strategic thinking, and build businesses that thrive.

At the heart of my work is a commitment to helping leaders integrate their faith with their work, ensuring that business success aligns with deeper purpose and values. I also host a weekly Christian Business Luncheon in Cedar Park, Texas—you can find details on Eventbrite under Christian Business Leaders Group (CBLG).

For more about my career and experience, visit my LinkedIn profile. You can read some of what I think about at Substack.



Coaching: Elevate Who You Are


Prioritize what truly matters

Stop overcomplicating success and focus on fundamentals
Turn insights into action instead of collecting more information


My Coaching Framework: The 7 Pillars of Growth -

  1. Always Move Towards Your Why: Your purpose is the foundation—clarity here drives sustainable success.
  2. Rely on Thinking, Not Thoughts: Move from reactive decision-making to strategic, intentional thinking.
  3. Act on What You Can Control: Eliminate distractions and execute what’s in your power.
  4. Achieve More with Less: Optimize time, energy, and resources for greater impact
  5. Focus on Your Potential, Not Your Performance: Long-term growth beats short-term resultsbuild for the future with an eye on the present.
  6. Build Yourself Out in Front: Proactive self-development keeps you ahead of challenges and opportunities.
  7. Stay Out of the Norms: True potential isn’t found inside an echo chamber—challenge status quo thinking.

Consulting: Build a Scalable, Sustainable Business
Move from -

🚨 Misalignment across teams and leadership
🚨 Inefficiency in daily operations
🚨 Poor decision-making
🚨 Inability to scale
To -
Scalable processes that support growth
A culture of accountability—everyone knows what needs to be done and follows through
A resilient company culture built on clarity and ownership



Accountability: The Missing Link in Most Businesses
❌ Ignore fundamentals in favor of complexity
❌ Operate without a clear system of accountability

Most Entrepreneurs and their business don’t need to learn something new—they need to apply what they already know and be held accountable to the right actions. That’s where coaching comes in.

Knowledge without execution is useless. Accountability accelerates growth. My coaching process ensures leaders:

Follow through on their commitments

Success isn’t about complexity—it’s about intentional action and discipline. My coaching model focuses on these seven pillars:

I explore these principles and more in my Substack newsletter.

A Business Operating System (BOS) is the foundation of a company’s success. Without one, businesses struggle with:

🚨 Lack of accountability

I specialize in helping businesses implement a BOS, ensuring Clear vision & alignment across leadership and teams

Most companies don’t fail because they lack knowledge. They fail because they ❌ Don’t follow through.

A Business Operating System eliminates these obstacles, providing a roadmap for sustained growth and long-term success.

Let’s stop overcomplicating success and start taking action.


My Commitment to My Clients

I am committed to creating a supportive and challenging environment where clients feel better empowered to explore, learn, and grow.

My approach is personalized, reflective, and action-oriented, ensuring each client receives the guidance and tools necessary to thrive personally and professionally.

Through our collaborative efforts, I equip clients to navigate their unique journeys with purpose, confidence, and resilience. 


My Perfect Client Profile
My clients typically have two or more of the following characteristics
  • Not getting things done
  • Works too many hours
  • Employs 10-50 people
  • Seriously wants to employ 10-50 people
  • Earns in excess of $250,000 per year
  • Has mentioned, "Business isn't as fun as it used to be."
  • Has mentioned, "Good help is hard to find these days."
  • Has mentioned concerns about the economy
  • Is a shareholder in a professional services firm and wants to expand
  • Is tired of the excuses they give themselves

Contact me
Danny@DannyLSmith.com
512-773-6528