Danny L. Smith is a seasoned business professional with over 45 years of experience in business ownership, consulting, coaching, and leadership development. His passion lies in closely collaborating with individuals or teams and guiding them to elevate their performance, hone their skills, and conquer their professional goals.

After 36 years of owning businesses, Danny offers a distinctive blend of expertise to his clients. You can read more about Danny's career on LinkedIn.


My Coaching Philosophy


My coaching philosophy centers around empowering individuals to realize their fullest potential through a structured, reflective, and proactive approach.

I believe in the transformative power of intentional thinking, focused actions, and continuous personal growth. 

My Coaching Framework


My coaching framework pillars guide individuals toward achieving their fullest potential through a structured, reflective, and proactive approach. 

Each pillar builds upon the other, creating a comprehensive personal and professional growth pathway. 

1. Always Move Towards Your Why 

Starting with the "why" establishes a strong foundation by connecting clients to their core values and purpose, which is essential for motivation and direction.

2. Rely on Thinking, Not Thoughts

Once the purpose is clear, emphasizing intentional thinking helps clients develop a strategic mindset for making informed decisions aligned with their goals.

3. Act on What You Can Control

With a strategic mindset in place, focusing on controllable factors empowers clients to take effective actions and manage their environment.

4. Achieve More with Less

After understanding what they can control, clients can work on optimizing their efforts and resources to maximize efficiency and productivity.

5. Focus on Your Potential, Not Your Performance

Encouraging clients to concentrate on their growth potential ensures they maintain a long-term perspective and cultivate resilience.

6. Build Yourself Out in Front

Fostering proactive self-development and leadership positions clients as forward-thinking leaders ready to take on new challenges and opportunities.

7. Stay Out of the Norms

Defy societal expectations and avoid echo chambers. This fosters creativity, innovation, and true growth by challenging the massive amount of influence we encumber every day. True potential cannot be achieved inside the echo chamber.


I write about these pillars and other matters on Substack: Click Here

My Commitment to My Clients

I am committed to creating a supportive and challenging coaching environment where clients feel better empowered to explore, learn, and grow.

My approach is personalized, reflective, and action-oriented, ensuring each client receives the guidance and tools necessary to thrive personally and professionally.

Through our collaborative efforts, I equip clients to navigate their unique journeys with purpose, confidence, and resilience.

Contact me
Danny@DannyLSmith.com
512-773-6528